My family lives in Kokomo, Indiana, which has the distinction of having been named one of the 10 most rapidly dying cities in the US, by USA today. Our current unemployment rate is 17% and climbing, thanks to the auto industry.
I felt very nervous asking people for money when I know they are either unemployed or sitting on the edge expecting a layoff notice. I put these paragraphs at the start of my fundraising letter:
“I always find it difficult to ask family and friends for money, even when it is for a cause that is a critical as finding new treatments for the millions of Americans with diabetes. This year I feel particularly awkward because I know that many of you are experiencing personal challenges due to the current economic and employment crises. I have considered not asking some of you for your support this year but have decided instead to send you my annual appeal. Please be assured, however, that I understand if you choose to reduce the amount you contribute or defer your contribution until a time when your circumstances have improved.
For those of you who have not been too adversely affected by the economic downturn, please consider increasing your contribution. The American Diabetes Association has already undertaken strong measures to reduce overhead costs (reducing staff, cutting back on some activities, etc.) but the need for the association’s education, advocacy and research efforts has not declined. The need for your generosity is greater than ever. My goal is to match, or exceed, the $5000 that I raised last year.”
I have been overwhelmed by the generosity of my supporters. A number of them have increased their contributions significantly, and even those who are at risk of layoff, or already out of work, have still made sizable contributions. This is a testimony to the good people of Kokomo, but also to the importance of continuing our efforts to improve the lives of those affected by diabetes.
Feel free to the text of my “give if you can, give more if you can” paragraphs in your fundraising emails or letters.
I look forward to seeing all of my New England Classic friends in July. Until then – tailwinds to all!
Barbara Sehr
Join us